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Using traditional and technological tools, we help you do better marketing.
We offer a full range of qualitative and quantitative research solutions.
Click a link below to see more. We can also tailor an approach just for you:
This is the high-tech and up close way to measure and track customer experience of your brand. It is changing the way that customer research is done in South Africa and on the continent.
How does it work?
- We use a combination of ATI (our award winning automated telephonic interviewing system), e-mail, online surveys and mobile web tools, depending on your business and customers.
- We design a streamlined intelligent questionnaire that minimises customer inconvenience and research waste.
- You get a live report on the web so you can track your customer experience and identify action areas at any time, from anywhere.
A flexible Brand Health monitor that provides clear direction. It measures your brand’s current performance and tells you how to influence it.
Important features:
- Tracks your brand relative to its competitive context, rather than in isolation
- A holistic measure which includes both ‘head and heart’ insights.
- Data can be collected via one of our automated channels, or with traditional interviewing.
- Simple scorecards allow you to view your brand's health at a glance.
- Output includes different layers of information – from one number summaries to in-depth analysis and interpretation – allowing easy dissemination of information within your business.
Determine the volume projections for your new product and optimum price point. Get clear guidelines from potential consumers on how to maximize demand.
How we do it:
- Our short and sharp research methodology uses a combination of price optimisation tools to derive a potential demand curve for your product.
- Trade-off analysis is used to evaluate key features of your offer, and maximize the value offered to potential buyers.
- We typically enrich findings with qualitative research, in order to provide powerful insight and clear refinement briefs for development teams.
Market segmentation is a critical step in any marketing programme. Our extensive experience of multiple different approaches, and the ability to tag individual customer records on your database, makes us experts in this area.
How:
- We use qualitative research, internal stakeholder workshops and rigorous quantitative analysis, to build a segmentation model that is right for your business and its growth ambitions.
- If you have a large customer database, we are able to use a combination of focused research and sensitive algorithms to efficiently tag individual customer records with segment identifiers. This enables you to plan and measure segment specific marketing programmes with high levels of accuracy.
Our 360’ measure of return on marketing investment is a powerful and all encompassing tool for assessing the effectiveness of your marketing activities. In comparison to the alternatives, our tool is simple and easy to implement.
How does it work:
- We use multiple data sources as input. These might include marketing investment measures, primary customer research, market data, and business performance data.
- We assess both long term effects (for example changes in perceptions and predisposition towards your brand), and shorter term impacts (adoption, switching or changes in usage behaviour) of your campaigns.
- These effects are then valued over time, and set against the level of marketing investment in order to provide a hard measure of return, and guidelines for future optimisation.
Optimisation of your brand and innovation portfolio requires not only a deep insight into your category, but also a rich understanding of how brands work and what will work for your business.
Why Dashboard:
- Our team members have extensive experience working with Africa’s top marketers to develop foundations for their growth ambitions.
- We will guide your team through a carefully facilitated approach using the data that you have available, and fresh new insight where required.
- Rather than just leaving you with a complex set of detailed findings, our process only ends when the implications and way forward have been clearly articulated and agreed by the team.
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