Peter Searll

Managing Partner

Award winning pioneer of mobile based market research in Southern Africa. Twenty years of marketing research experience, (including Technical Director at Research International). Former Cape chairman of the South African Market Research Association and respected trainer in advanced market research techniques.

Justin Schwellnus

Managing Partner

Leading marketing strategist, who has guided thinking for some of Africa’s top marketing companies. Twenty years of marketing, consulting and market research experience. Part of the founding team and former Managing Director of the SA marketing insight consultancy, Added Value. Has led multi-country, research driven projects for Coca Cola, SABMiller, Nestle, Old Mutual, and MTN – with a particular focus on developing markets.

Tare Machingambi

Tare manages the technical and programming aspects of many of our projects, ensuring that systems are set up to collect data effectively and efficiently. He is also a software developer, focused on exploring and developing the technology tools that we use.

Steve Harris

Technical communications specialist. Expertise in voice-based communication programming, allowing us to integrate various automated research methodologies to suit your needs.

Berry Perembe

Berry is a data specialist, with a mathematics and statistics background. His focus is advanced analytics, data modeling and new technology.

Leon Perlman

An internationally sought out writer, analyst and commentator on mobile and technology convergence issues. Current Chairman of the Wireless Application Service Providers Association. (WASPA) the organization that addresses the common interests of mobile service providers and consumers. Leon is currently completing a Doctoral degree in mobile commerce law.