In early 2018, the Dashboard Marketing Intelligence was restructured and two spin off businesses were launched.

Dashboard Consulting is lead by Justin Schwellnus.


If focuses on collaboratively delivering deep market and customer intelligence programmes to guide and inspire growing businesses.


Discover more about Dashboard Consulting, click logo.


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Dashboard Intelligence Systems is lead by Peter Searll.

It uses advanced analytics techniques to build systems that get clients the key information they need as effectively and efficiently as possible.

The two new businesses work together closely – collaborating on projects and sharing IP, resources and some key staff.
Tapiwa Pasi

Tapiwa is an analyst with a Masters in Economics He plays a key role in data processing and analysis 

Sarah Larter

Sarah holds a BBusSc Marketing and She has over 13 years’ experience in market research on projects that span from financial services, FMCGs, telecoms 

Berry Perembe

Berry is a data specialist, and has a BSc with honours in Applied Mathematics. He has seven years of post university experience in statistics, data analysis and Business Intelligence

Tare Machingambi

Tare has a Business Science degree in Information Systems.  He manages the technical aspects of many of our projects and is also a software developer, focused on exploring and developing our technology tools. 

Sharine Potgieter

Sharine has a BBA in Business and Communication. She has over 6 years experience in MROC and telephonic panel community development and project management.

Sotirios Ladopoulos

Sotirios holds a BCompt(Hons) and is a CA(SA). He has over 15 years’ experience as a finance manager in various small to medium size organisations

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