We are a market research and strategy business. We customise research and analysis services for a full range of marketing intelligence needs.
Dashboard was founded in 2004 on the idea that we could combine significant experience in traditional research methodology with the latest in technology to provide clients with information that is fast, accurate and accessible.
We take pride in every project that we have done. Our business and our projects are owner-managed - and in this way we are able to guarantee the quality and integrity of all our work.
Systems and technology have been key growth enablers for us, but we recognise that the quality of our insight and the level of service we offer are ultimately what sets us apart.
Since 2018, Dashboard Marketing Intelligence has been restructured as two separate businesses.
Dashboard Intelligence Systems is led by Peter Searll.
It uses advanced analytics techniques to build systems that get clients the key information they need as effectively and efficiently as possible
The two new businesses work together closely – collaborating on projects and sharing IP, resources and some key staff.
We specialise in developing markets, and our main focus is Africa and the Middle East. We do however lead and run projects across the globe.