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OUR CLIENTS

OUR SERVICES

We are a market research and strategy business. We customise research and analysis services for a full range of marketing intelligence needs.
BRAND TRACKING
 

Customised brand tracking provides powerful matrices and clear direction for brand cust...

OFFER OPTIMISATION
 

Optimisation of your brand and innovation portfolio requires not only a deep insight ...

 

MEDIA INTELLIGENCE

Are you an advertiser/media owner in Africa? you probably don’t have the data you need...

 

RESEARCH COMMUNITIES
 

Off the shelf customised research reliable and cost effective insights. Dashboard builds...

CUSTOMER EXPERIENCE ASSESSMENT
 

Award winning approaches to assessing your customer experience. Custometer© is a high…

 

MULTI MARKET STUDIES

Ability to efficiently execute multi-country studies and balance the local vs global ...

 

 
 
 

OUR APPROACH

Dashboard was founded in 2004 on the idea that we could combine significant experience in traditional research methodology with the latest in technology to provide clients with information that is fast, accurate and accessible.

We take pride in every project that we have done. Our business and our projects are owner-managed - and in this way we are able to guarantee the quality and integrity of all our work.

Systems and technology have been key growth enablers for us, but we recognise that the quality of our insight and the level of service we offer are ultimately what sets us apart.

 
 
 

STRUCTURE

In early 2018, the Dashboard Marketing Intelligence was restructured and two spin off businesses were launched.

Dashboard Consulting is lead by Justin Schwellnus.

 

It focuses on collaboratively delivering deep market and customer intelligence programmes to guide and inspire growing businesses.

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Dashboard Intelligence Systems is lead by Peter Searll.

It uses advanced analytics techniques to build systems that get clients the key information they need as effectively and efficiently as possible.

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The two new businesses work together closely – collaborating on projects and sharing IP, resources and some key staff.

GLOBAL

We specialise in developing markets, and our main focus is Africa and the Middle East. We do however lead and run projects across the globe.